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Berry specialist Michael Widmann:

“People do not know what to do with cranberries and lingonberries”

As with the majority of Munich wholesalers, the assortment of Herbert Widmann GmbH is very broad. In the shop at the local wholesale market you will find mushrooms, exotic fruits, stone fruit and tropical fruits of all kinds. The main business still revolves around berries, which he offers from spring to winter. “You just want to have berries on the table all year round. Blueberries in particular are more and more available,” said manager Michael Widmann.


Michael Widmann in his shop at the Munich Wholesale Market

The owner proudly displays the cold store of his company, where pallets of blueberries, blackberries and strawberries from the Driscoll's and Berry Lovers brands are stored. Widmann: “At the moment the small, 125 gram packages are sold the most. With blueberries in particular, we are going strong. These currently come from Peru, Chile and Uruguay. We have blackberries from Mexico and strawberries from Egypt. The quality is generally satisfactory, as is the demand.”


Small trays with Driscoll's blackberries in cold storage

The prices of his products fluctuate weekly, although blackberries are usually slightly more expensive than the other varieties on offer. Currently, prices fluctuate around 2.50 euros per 125 grams, compared to 1.75 euros for blueberries and 1.90 euros for raspberries. The owner himself also enjoys fresh berries. “During the season I prefer German strawberries. Otherwise, blueberries always taste good.”

Despite a satisfactory demand, there are also varieties that lag behind a little, Widmann has to admit. “Every year there is something new. People enjoy a product for one season and demand is high, and then it suddenly ends.” Cranberries are an example of a variety that just will not really break through: “We have cranberries on sale. We even work together with a grower in the Hamburg area. But just like lingonberries, people do not know what to do with them. Also, their season is quite short, only lasting from September to October.”


Blueberries in environmentally friendly packaging

Market leader
Herbert Widmann GmbH has been one of the market leaders in the berry and stone fruit sector for years. The company is currently managed by the third generation. The clientele is dominated by retailers and catering suppliers. The company is known for, among other things, regular quality sampling by laboratories, as it is for its as close cooperation with producers and other companies.



For more information:
Herbert Widmann GmbH
Inh. Michael und Hans Widmann
Schäftlarnstr. 10 81371 München
Grossmarkthalle 1 / Stand 13-14


Publication date: 12/14/2017
Author: Gerben Daalmans
Copyright: www.freshplaza.com


 


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