"China: "Ya pear export to America similar to last year's"

"There is fierce competition in the trade of fresh produce. For many traders, developing the industry in such a way that the market will become more orderly, has become an important issue. Under these circumstances, the Excellent Fruit Alliance is catering to the traders' demands, by coordinating the pear harvest, price, and distribution quantities and pace for its members," explains Mr. Bian Qinggang of Hebei Tianbo Industry and Trade Co., Ltd.

"With its collaborative control and planning, the Excellent Fruit Alliance hopes to create an international brand, improve the pear quality, and increase the prices, so that the members will benefit from its regulations."

"The new Hebei Ya pear season has already started. The Excellent Fruit Alliance has balanced the distribution pace, and offered price guidance. The market is very orderly right now. Especially the export market, where the export of Ya pears to America is similar to last year's."

"This is the first year that the Excellent Fruit Alliance has implemented its coordination program. It has now only focused on distribution quantities and pace. From July next year, when the new season starts, we will implement its program in more areas. Creating a unified brand will benefit the farmers and fruit traders, and will offer consumers high quality products."

Zhao Xiaolei

Mobile: +86 138 3112 1180

Phone: +86 311 8776 2066

fax: +86 311 8776 9895

Email: smalllei@tianbofruit.com.cn