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Martijn Vriesinga, Aweta:

“Projects in Mexico are shooting up like mushrooms”

Martijn Vriesinga works as a salesman of sorting installations for Aweta on the Latin American market. The Dutchman is married to a Mexican woman, and has been living in Mexico for eight years now. There’s no shortage of projects. “Mexican horticulture is professionalising. Bell pepper packers in particular have projects shooting up like mushrooms. Avocado packing stations are also using modern technology increasingly often.”

Competition is limited, according to Martijn. “There are some local suppliers, but they mostly focus on the low-end segment, and not on the high-end segment we focus on. Our sorting machines select both the optical and the internal quality of tomatoes and bell peppers, both with HD and infrared cameras, but they just as easily determine the dry matter content of an avocado or the colour and juice content of a mango.”

Martijn says demand for special packaging is also increasing on the Latin American market. “From bags to clam shells, everyone is looking for something new.” When asked which parameters can’t be sorted, he answers: “Sorting bell peppers for shape is still not possible, globally. Once we can do that, we’ll have realised the holy grail in the field of sorting.”

For more information:
Martijn Vriesinga
Gerente De Ventas, Mexico
Tel: +52 (1) 442 231 4660

Publication date: 12/7/2017


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