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South African lychees offered in US for the holidays
The Southern Hemisphere is lighting up the Northern Hemisphere with supplies of fresh lychees for the holiday season. Frieda’s is now offering South African-grown lychees to customers in 10-pound bulk cartons and 12-ounce clamshells, which reduce shrink and leakage.
Fresh lychees have traditionally been available in spring and early summer from the Americas, so contra-seasonal availability has opened up additional sales opportunities for retailers during the holiday months. Since South African lychee import to the U.S. was permitted in 2015, Frieda’s has distributed increasing volume and expects this season to be the best yet with supplies through January.
The Asian demographic has traditionally been the top purchasers of lychees in the U.S. and they tend to buy in bulk. Since Chinese New Year starts on February 18, stocking up on lychee in January will help create more sales. Furthermore, the fruit’s popularity has grown in recent years, expanding the demand to culinary enthusiasts and millennials who are more likely to purchase the product in a clamshell, helping to reduce shrink for the retailer.
“Getting lychees this time of year is an absolute treat and they will be quickly snapped up by shoppers as an impulse buy,” said Alex Berkley, senior account manager at Frieda’s. “And because they tend to be a limited-supply and hard-to-find fruit, shoppers do not mind paying a premium for them, especially during the holiday season.”
The renowned lychee has rough, bumpy skin with a juicy, grape-like flesh and one large inedible seed. Lychees feature a fragrant sweet-tart flavor profile. Frieda’s recommends displaying fresh lychees under refrigeration to extend shelf life.
Frieda's Specialty Produce
Publication date: 12/6/2017
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