Owner Heinz Hausmann and his granddaughter in the store
The Hausmann Fruchthandel GmbH assortment is characterized by variety. Apples are still available: “The Wellant is currently most popular. Of course we have all the usual varieties like the Elstar and the Boskoop.” The Elstar apples go for only 5 euros per 7 kg. Hausmann is also proud of his citrus range: “At the moment we have seasonal Severa lemons from Spain. The price fluctuates around 20 euros per 15 kg. We also have Italian herbs almost permanently available. We sell about 300 pallets of herbs per year.” Hausmann confirms that exotics in particular are not always top quality. These products then go to flea markets, while the top-quality goods are marketed to weekly marketers.
According to the wholesaler, customer behaviour has changed completely. In the past you could predict sales to a point, but nowadays the wishes of the consumers change every year. In addition to this, it is difficult to compete with the supermarkets. Hausmann: "This has to do with the fact that many of the children of former experts such as growers and marketers have opted for the retail trade.” Hausmann himself has a granddaughter who is taking the special agricultural courses at the University of Venlo. She has not yet decided what to do.
Furthermore, the plans for the future wholesale market are currently a hot topic among the traders. Hausmann: “Personally, I prefer a place without too many specifications, where you can plan freely. The best option would be a marketplace set-up with points of sale all around.” Today's site is a bad location from a logistical point of view. “Here, the expeditors have to go through the city to reach us. In Venlo, for instance, the fresh food center is right next to the motorway.”
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Heinz Hausmann - Fruchthandelsges. mbH