"Italy exports too little to China and our nation is behind when it comes to agri-food promotion in that country," said Ice Trade Commissioner Massimiliano Tremiterra, as he welcomed the Italian delegation who were in China for the Mac Fruit Attraction.
Consul Stefano Beltrame greeted the delegation by stressing how Italy can increase its exports by making itself known and focusing on something other than cars and fashion.
Consul Stefano Beltrame
Emilia Romagna councillor for agriculture Simona Caselli and Regione President Stefano Bonaccini also attended.
The meeting at the Ice offices in Shanghai
"Globalisation can only be understood when travelling. But it's not enough to send sales manager abroad; directors and owners (i.e. those who make the decisions) need to move too. If we don't fill this gap, we will be forever cut out of important commercial trades," explained Macfrut President Renzo Piraccini."
Ice's welcome at reception
Piracini used Chilean cherries exported to China as an example. They take weeks to arrive but, thanks to the varieties, weather conditions, sorting and post-harvest storage techniques, the country exports increasing quantities of an elite product year after year.
"Travelling is cheap nowadays and our approach to the foreign market must be well organised. We have already missed too many chances."
Massimiliano Tremiterra from Ice
Representatives from various companies stressed that what is blocking exports is the lack of phytosanitary protocols, while Tremiterra reminded the audience that rules and regulations are very strict in China.
It is rumoured that Caselli, Bonaccini and the phytosanitary authorities from the Chinese Ministry of Agriculture have met to discuss the various existing protocols, including the one on pears initiated recently.
Cso President Paolo Bruni and Macfrut President Renzo Piraccini at the party held in Shanghai on 21st November 2017 by Associazione Emiliano-romagnoli in Cina