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- Plant Production Scientist - Brooklyn (NY) USA
- Greenhouse Assistant Grower - Abbotsford (B.C.) Canada
- Technical Sales Representative - South Western Ontario, Canada
- Farm Manager - West Africa
- Managing Agronomist - Surinam
- Vegetal Material Programme Leader - Cisterna di Latina (Latium), Italy
- Head of Sales North America - Sacramento (CA) USA
- Inkoop Specialist Holland Product - Netherlands
- Vegetable Grower - Australia
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Ayelet Lantzer (Adafresh) on the start of the Israeli herb season
"More basil produced, edible flowers gaining popularity"
According to this Marketing Director, in Israel basil production, in particular, has increased. There is also a good volume available. Edible flowers are also becoming more popular. “This remains a niche market, but certainly one that is showing a strong upward trend. An increasing number of supermarkets and restaurants are using these edible flowers", said Ayelet at the Amsterdam Produce Show.
Adafresh has a distribution centre in Maasdijk, which is running to their satisfaction, according to Ayelet. "It helps us serve our Western European customers faster and better. It enables us to fill last-minute orders. Europe is, by far, our biggest market. We also still supply herbs to Russia, but not on a large scale.”
Besides its Israeli cultivation, Adafresh also grows herbs in Kenya, as part of their risk distribution strategy. Greenhouse cultivation is done in both countries. “As soon as there is lower production in one country, we always have a back-up. This means we are able to meet our customers' demands at all times”, concludes Ayelet.
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