Italy: Madi Ventura presents healthy nut and dried fruit mixes

"We travel the world looking for the best fruit that grows in the most suitable environmental and weather conditions. This has led us to becoming leaders in our sector, thanks also to our partnerships with the best producers."

Fabio Tosello, sales manager at Madi Ventura Spa.

"It's important to work well with new consumers, approaching them with correct honest information about out products reminding them that dried fruits and nuts are generally good. Our products are also excellent thanks to our experience in creating perfect mixes, high-quality ingredients and the support of food consultants and technicians," explains Madi Ventura Spa sales manager Fabio Tosello.

The Ventura brand was created in 1936 together with exporter Ditta Attilio, acquired by Adriano Calvini to increase import activities. New market challenges and stronger competition in a more globalised market led the Ventura company, owned by the Calvini family, and Madi, owned by the Magni and Di Gioia families, to merge creating Madi Ventura Spa.

"The company is also the official Italian distributor of the Sunsweet brand, leading in the dried plum sector. It also commercialises its products under the Datteri Ja, Noci Calbest and Prugne Saratoga brands. In 2007, it obtained the BRC and IFS certifications."

Madi Ventura specialises in toasted pistachios (USA - XXL), pine nuts from the Mediterranean, nut and dried fruit mixes, toasted peanuts (America, Egypt, Israel), dates (Tunisia Deglet Noir, Israele Medjoul), and shelled almonds (California).

There is also the new BBMIC pocket range: the perfect combination of dried fruit and nuts based on specific nutritional needs.

The range that best interprets new dried fruit snacks is: functional assortments (BBMIX Benessere, Bellezza, Fibra, Sprint, Multivit), culinary mixes (BBMIX for salads, fresh fruit salads, yogurt and jellies, soups), line dedicated to the younger generations with nuts and chocolate drops rich in vitamin C, selected toasted nuts and BBExtra (nut, dried fruit and dark chocolate mixes).

All the products part of the BBMIX range are completely natural with no added sugars, colouring agents and salt, they are gluten free and are available in 150g or single-dose 50g packets (functional BBMIX) AND 42g packets (culinary BBMIX).

In 2008, the company acquired one of the best storage facilities on the dried fruit market. It is a controlled-temperature refrigerated unit system that enables to store raw material maintaining its high-quality.

"We grew by 9% compared to 2016 with a turnover of €123 million on the Italian market alone. This was possible thanks to an assortment of various types of fruit including toasted unshelled peanuts, dried dates and figs and a line of shelled nut mixes."

"85% of the products are sold through the retail channel and 15% goes to traditional markets. We are currently working on an important project for sales in chemist's shops."

"We collaborate with retailers to help consumers make the correct choice when it comes to our products. We try to provide clear information to avoid confusion. Our products are therefore divided into categories: cuisine, sports, snacks, shelled or unshelled."

"Due to the increased success of healthy food, we have just launched the category healthy food project with special displays to be placed near the check out."

"In addition to a first consultancy phase, the project includes the designing of spaces and the supply of display stands for the Bontà e Benessere range."

Walnut orchard in Chile affected by the prolonged drought

Drought effects on orchards
"We had problems with Californian markets due to the price tension caused by the prolonged drought. The same happened in Chile, while Turkey was affected instead by heavy rains. In both cases, although quality was good, lower supplies drove prices up."

Contacts:
Madi Ventura S.p.A.
Via San Vincenzo, 2
16121 Genova - Italy
Tel.: (+39) 010 599431
Email: info@madiventura.it
Web: www.madiventura.it