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"They are as good as they are ugly"
Spain: Caprabo promotes consumption of "ugly" fruit and vegThis week, Caprabo is starting an initiative aimed at raising awareness about the consumption of "ugly" fruits and vegetables; that is, those that fail to meet the compulsory standards in terms of appearance, but which have the same flavour and nutritional properties.
Under the slogan "As good as they are ugly", a total of 16 fruit and vegetable varieties classified as second class because of their appearance or size, but with a perfect nutritional and organoleptic quality, will be sold during the first half of November in Caprabo supermarkets with price discounts of up to 50%.
The campaign includes oranges, mandarins, kakis, bananas, pomegranates, lemons, mangoes, potatoes, courgettes, lettuce, peppers, tomatoes, carrots, aubergines and garlic.
For Fernando Tercero, Head of Proximity and Fruit at Caprabo, "the commitment to fresh products is key to Caprabo's strategic positioning. Offering fruit and vegetables at a competitive price is a way to promote their consumption, and we believe that selling ugly pieces is a good initiative that will help raise awareness about food waste. They are ugly fruit and vegetables with a message."
Each year, more than 1,300 million tonnes of food are wasted in the world. Of these, 8 million correspond to Spain, which ranks seventh in the European Union when it comes to food waste. The EU as a whole wastes some 90 million tonnes. Between 20% and 40% of the fruits and vegetables produced in Europe are discarded before reaching the stores. With its initiative, Caprabo aims for the promotion of a more responsible consumption.
Publication date: 11/1/2017
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