That is why it is becoming more and more common for producers of different fruits and vegetables to join forces in the marketing. "Thus, in addition to attracting new clients, we can more easily meet the needs of those we already have," explains Arturo Fernández, of Cortijo Las Palomas.
Although the consumption of organic products has increased in general, the experience of this Sevillian company has led it to adapt the production volume to the sector's demand. This is the case of garlic, for example, whose cultivation has been reduced little by little, since the product is one of the least requested. At the opposite extreme are oranges and sweet potatoes, which are increasingly popular.