Engaging with retailers, supermarket dietitians, the media and avocado stakeholders were among the highlights of the 2017, Produce Marketing Association (PMA) Fresh Summit in New Orleans for the California Avocado Commission (CAC).
“The Commission held some very productive meetings with retailers and avocado stakeholders in our Fresh Summit booth this year,” said Jan DeLyser, CAC vice president marketing. “The opportunity to network with industry leaders and key accounts at Fresh Summit provides remarkable value.”
In addition to meeting with retailers and stakeholders, CAC worked with registered dietitian Manuel Villacorta, an award-winning dietitian-nutritionist with more than 18 years of experience. Manuel engaged with supermarket dietitians who visited their booth.
Developing programs for supermarket dietitians is one of the tactics the Commission shared with retailers as part of CAC’s customized marketing strategy. “We all look forward to having a larger crop next year,” said DeLyser. “We’re returning from New Orleans energized and ready to build out our marketing campaign with a focus on those customers who support the California brand.”