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Large businesses can help Britain's fruit and veg consumption increase

Business Green reports they've just taken a very important step in encouraging the UK to eat more vegetables. They're pledging to increase the overall percentage of fruits and vegetables served in their in-house restaurants from 16% to 20% of meals by the end of 2018.

It's the combination of incremental change combined with an extremely short time frame that makes it a potentially powerful one. Much like New York schools offering plant-based options, moves like this have the potential to shift consumption well beyond the vegans.

The effort is part of a broader push across Britain for a more fruit and vegetable approach to eating. The initiative encompasses everything from retailers committing to selling more veggies and increasing the amount of vegetables in ready meals, to restaurants and businesses promising to feature vegetables more prominently on their menus. 

Business Green tells us that the campaign has already signed up 40 companies committed to the push, although the website is throwing up a 404 error on who those companies are. Still, with 18,000 workers at PwC alone, it's an encouraging sign that this could significantly move the needle on putting vegetables in their rightful place.

Publication date: 10/26/2017


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