"We have been pioneers in giving a dimension and direction, with a global commercial and productive planning, developing the variety at global level in order to achieve (in record time) one of the great goals of the modern distribution: to supply a homogeneous, quality product without seeds all year round," affirms the Director of Innovation at Eurosemillas, José Pellicer. Indeed, the planning for the expansion of this seedless mandarin, the careful selection and coordination of the operations of South American operators (to which Eurosemillas granted export licenses to the EU), the search for farms with production schedules adapted to the commercial needs and the agronomic advice provided to achieve correctly staggered harvests have been some key factors in achieving this challenge.
Moreover, the Tango Fruit label has given continuity to the promotion launched during the last edition of this contest under the slogan Let's Play. "We want to make it clear that we work with a premium, high quality and well-presented product, which is certified and has its own image: that of a friendly bee, which reflects one of the differential attributes (bee friendly, friend of the bees and their role as pollinators). It is also a variety with an international vocation in its production and marketing ('everywhere', says one of the slogans) and which aims for continuity at the points of sale ('anytime', says another)," explains Juan de Dios Contzen, director of Tango Fruit.
Staggered marketing
As can be seen in the graph, in the medium term, Tango mandarins will be able to remain available in the European markets all year round. The volume of shipments, however, will logically fluctuate, depending on the productive capacity of that given moment. Today, however, the demand continues to be far greater than the supply.