In just four years since the launch of Tango in Spain (registered as Tang Gold), Eurosemillas has managed to get closer to one of its first strategic objectives: to turn it into a global mandarin able to complement the productions of the northern hemisphere with those of the south to ensure continuity in the supply to the European markets. During this year, in fact, the exporters working with this variety will manage to cover eight months with outstanding volumes, and up to ten months with smaller ones. And as new plantations become productive, it is hoped to cover up to twelve months in the medium term.
This has been the main message that the Spanish group has wanted to launch from its stand at Fruit Attraction, the great horticultural event which came to a close a few days ago. Eurosemillas has also given continuity to its "Let's Play" promotion, with new formats for its Tango Fruit brand, better adapted to new consumption habits, and with which it aims to consolidate the variety's privileged position and have it develop from a premium into a convenience product.
Promotional stand for Tango Fruit at Fruit Attraction
According to forecasts, this season's harvest in Spain will amount to around 25,000 tonnes, to be added to Turkey's first significant harvest (2,000 tonnes), which will serve to strengthen the Spanish campaign in the EU in December. During last summer and extending the sales until the beginning of November, another 15,000 tonnes were harvested in the southern hemisphere, of which 8,000 tonnes will also be marketed in Europe.
"We have been pioneers in giving a dimension and direction, with a global commercial and productive planning, developing the variety at global level in order to achieve (in record time) one of the great goals of the modern distribution: to supply a homogeneous, quality product without seeds all year round," affirms the Director of Innovation at Eurosemillas, José Pellicer. Indeed, the planning for the expansion of this seedless mandarin, the careful selection and coordination of the operations of South American operators (to which Eurosemillas granted export licenses to the EU), the search for farms with production schedules adapted to the commercial needs and the agronomic advice provided to achieve correctly staggered harvests have been some key factors in achieving this challenge.
Moreover, the Tango Fruit label has given continuity to the promotion launched during the last edition of this contest under the slogan Let's Play. "We want to make it clear that we work with a premium, high quality and well-presented product, which is certified and has its own image: that of a friendly bee, which reflects one of the differential attributes (bee friendly, friend of the bees and their role as pollinators). It is also a variety with an international vocation in its production and marketing ('everywhere', says one of the slogans) and which aims for continuity at the points of sale ('anytime', says another)," explains Juan de Dios Contzen, director of Tango Fruit.
New commercial formats of Tango Fruit for Halloween and Christmas
Besides all this, the presence at the fair has served to showcase the new and revolutionary control systems at destination with which Eurosemillas has strengthened its process of varietal certification. Through proprietary molecular markers, which allow for unequivocal identification of the variety, the company has been taking samples on the distribution line itself in order to prevent possible violations of the rights of the consumer and the licensee. In this way, various irregularities have been identified, mainly cases of commercial formats labelled under another varietal denomination so as to be presented fraudulently as regular seedless mandarins, instead of a Tango.
As can be seen in the graph, in the medium term, Tango mandarins will be able to remain available in the European markets all year round. The volume of shipments, however, will logically fluctuate, depending on the productive capacity of that given moment. Today, however, the demand continues to be far greater than the supply.