The National Mango Board (NMB) has named global communications and engagement agency Weber Shandwick as its new creative consumer agency of record in 2018. The selection follows an agency review initiated by the board of directors earlier this year.
Weber Shandwick will develop integrated marketing and communications campaigns and strategic marketing efforts, including digital programs targeted to increase the consumption of mangos in the U.S. – the NMB’s mission.
“Weber Shandwick brings proven strategic marketing and category expertise that will help the NMB further drive a unifying mango message and call to action that benefits the entire industry as we accelerate the growth of mango consumer demand,” stated Valda Coryat, Director of Marketing at the NMB.
“We are hopeful that this new chapter of the NMB will deliver a deeper appreciation for the mango experience in new and exciting ways that brings to life the industry’s passion and vision for mangos.”
“We are thrilled to partner with the NMB to bring the world’s love of mangos to the U.S. We look forward to an outstanding collaboration with the board, its members and growers as we take mangos to the next level together,” said Michael Wehman, Executive Vice President, Client Experience.
For more information:
Angela Serna
National Mango Board
Tel: +1 407 629 7318 ext. 113