The mobile fresh goods retailer UrFresh has already completed B-level financing for the sum of more than 100 million RMB, received initially through an investment from Haier Capital. Today's Capital, Fengshang Capital and some other organizations followed in support. UrFresh has received strategic support from Haier in the fields of unmanned retail facilities and intelligent kitchen constructions. Through combining with Haier's technology advantage, they will try to expand the business of unmanned retail.
UrFresh was founded in August 2015. It provides a service for city workers to buy fresh food that will be delivered within the hour. This year in September, the company officially announced that it was going to advance the introduction of unmanned self-service shelves in companies. They will realise a rapid expansion with the help of the 'within 1 hour delivery' operations.