Aldi has launched a campaign to avoid food wastage: The campaign "Reste retten“
is there to educate and inform consumers on the subject of food preparation and consume-by dates of foodstuffs. This is because, according to the Federal Ministry of Food and Agriculture (BMEL), every year 11 million tonnes of food are disposed of in Germany alone. Approximately 5 percent is being lost in the market, while 61 percent is disposed of in private households.
According to a representative survey, conducted by Aldi South in conjunction with the market and opinion research institute YouGov, almost half of all respondents (44 percent) will throw food out when they are not sure whether the food is still good and thus edible. Aldi’s Reste retten
-campaign has been conceived just because of this. Through the platform aldi-sued.de/weniger-wegwerfen valuable information and instructions for the preparation and processing of products will be provided. At the same time myths will be dealt with like "Are leftovers in cans poisonous?" or "Can jam with mould on it still be consumed?" The campaign mainly targets consumers who want to curtail food wastage in the future - according to surveys about 55 percent- and who find a more sustainable form of consumption and lifestyle important.To enlarge image click here. The valuation of food has to rise again
Aldi South has been one of the leading food retailers that over many years has taken numerous measures to reduce food wastage. For example, the discounter keeps the day-to-day ordering of foodstuffs very precise so that the goods are always fresh but at the same time way less will be discarded.
Almost all of the approximately 1.880 Aldi South stores work together with social organisations such as the Tafeln initiative, who receive the superfluous foodstuffs. Only recently, the discounter has introduced the sale of single fruits and vegetables, so that purchases are better suited to meet individual needs. Just recently carrots and apples can be bought that are really Class 2-merchandise: they may have small cosmetic defects, but taste just as good as Class 1-products.
"We as a large local supplier also want to ensure that the awareness and thus the appreciation for food of our customers will increase,” said Philipp Skorning, deputy managing director in the central purchasing department.
Moreover, wastage of food is not just a matter of environmental awareness, but also of money. According to the survey, two-thirds of the respondents (66 percent) believe they throw away food worth some 10 euros per month. According to BMEL this number is more like 20 euros; twice as much.
Digging in instead of throwing away
Young people (18 to 34 years old) are less bothered by food wastage. During the survey 17 percent stated they will not consume any foodstuffs that are left over. A pity, because quite simple and delicious dishes can be conjured up from leftovers. How to do this is shown by TV- and ALDI-bistro chef Robert Marx and food blogger Hannah from the blog Klein aber Lecker, in a Facebook challenge. "Out of one handful of yesterday’s pasta, half a courgette, a bit of cheese and a few slices of toasted bread you can create the most delicious dishes," says TV-chef Marx.
He will show people just how to do that at the ALDI SOUTH Facebook page from 22nd to 26th October. "Simply post what leftovers are currently in your refrigerator, or the things you generally throw away. Hannah and I will cook a great meal from them." ‘Leftover savers’ can find the results of this endeavour on the Facebook page the very next day, so they too can be convinced and can start cooking the recipe immediately.
Source: Aldi Süd