With Ambrosia apple harvest well underway in British Columbia’s Okanagan Valley, BC Tree Fruits Cooperative (BCTF), comprised of over 430 grower families located across the Okanagan Valley in BC, Canada, is excited to launch a new and exciting look for the variety for the United States and select export markets for the upcoming season. Ambrosia apples were discovered as a chance seedling in Cawston, British Columbia, Canada in the early 1990s and continue to gain in popularity worldwide with both retailers and consumers.
“This is an exciting variety that continues to impress as it grows in popularity. With our volumes expected to increase by over 150% within the next 7-9 years, we wanted to give our growers’ Ambrosia apples their own identity,” says BCTF Marketing Manager Chris Pollock. “We feel that our Ambrosia apples, coming from the birthplace of the variety, provide consumers with an exceptional eating experience and feel our new look speaks to the variety and its unique characteristics.”
The new look features the variety name Ambrosia in bold, black letters except for the “o”, which has been replaced by a two-colored apple shape. This specifically speaks to the variety’s unique bi-color appearance. A tag line “Sweet Perfection” falls below the variety name and compliments its flavor profile, a sweet apple with an almost honey-like flavor. All other support materials, including the shipping outer, feature the brand on a white background with only the colors of the variety seen on the materials. Also seen on all elements will be a short story on the variety and a description of the unique flavor profile.
BCTF Ambrosia apples will be available before the end of October through the spring 2018. The new look will officially launch later this week during the PMA Fresh Summit in New Orleans October 19-21 at the Oppy booth (#1339). Oppy is the largest marketer of BC grown Ambrosia in the U.S.
Contact:
Chris Pollock
BC Tree Fruits Cooperative
Tel: 250-470-4213