The VOG Consortium has revealed the new style for the Marlene brand. The company explains that the brand was created in order to give the brand a more international image.
The development was entrusted to the Demner, Merlicek & Bergmann agency of Vienna. The Marlene name has become even more important in the redesign, and will be marketed with a new handwritten-style logo with the wording "I am Marlene" translated into the various languages ("Ich bin Marlene", "Sono Marlene", "Soy Marlene").
“With this new image we are ready to rise to the challenges of the global market in an even more incisive and effective way" - comments Gerhard Dichgans, director of the VOG Consortium.
Over the next few weeks the new image will start replacing the previous one on packaging and the products. At the end of October the communications campaign will be launched with display advertising and a TV commercial that show the new design for the brand.
For more information:
VOG
Tel: +39 0471 256 700