According to shopper data, artichokes and Brussels sprouts result in valuable basket sizes, making each of these items a priority for produce department success. To support these categories, Ocean Mist® Farms continues to expand the award-winning Season and Steam microwaveable fresh vegetable line that provides shoppers with a variety of fresh produce items.
“Our Season and Steam product line continues to grow parallel to the demand for convenience in the produce aisle,” said director of marketing for Ocean Mist Farms Diana McClean. “We are gratified to see such a positive response as the intent of these products is to provide quick, easy meal solutions to consumers focused on health and wellness.”
To further support consumers reaching for Ocean Mist Farms products, the brand aligns its interactive marketing efforts during each season to educate and inspire with unique recipe options and promotional assets. In addition, Ocean Mist Farms provides resources through its website, blog and social platforms to help consumers better understand the brand’s promises, tips for application of the products and recipe inspiration.
“Supporting consumer education and in-store sales is at the forefront of our brand’s mission, so being able to provide solutions that enhance the consumer’s experience with fresh produce is something that we care deeply about,” added McClean.
Ocean Mist Farms will be showcasing the complete Season and Steam product line, fresh artichokes and the Ocean Mist Organic line of fresh produce during PMA Fresh Summit in booth #2407 and at the Fresh Ideas Showcase.
Conctact:
Sarah Bockholt
Tel: (214) 206-3047