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BestChoice works to make exotics more sustainable for the holiday season

The days are getting shorter and pumpkins are showing up everywhere, which means Christmas isn’t far behind. As the festive season approaches, Exotic fruits also come to the forefront BestChoice tells. 



"While people enjoy passionfruit, pomegranate, and papaya all year long, we also have some typical December hits. Sales of tamarillo, figs, carambola, baby pineapple, pitahaya (dragonfruit), and litchi double, and even sometimes quadruple, in the last month of the year."

BestChoice is trying to capitalise on this demand, but also working to make bringing in the tropical fruit more sustainable. 



"Many consumers (still) don’t know that our exotics have made quite a long journey before they wind up on the holiday menu. In signing the Sustainability Initiative Fruits and Vegetables (Sifav) 2020 covenant, an IDH initiative, Special Fruit is aiming to make the import of these fruits sustainable."

The company tells that the majority of their volume is now from sustainable production. They are also taking initiatives concerning packaging and testing different types of sustainable packaging. 

For more information:
Special Fruit
Tel: +32 3 317 0660

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