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Mission Produce knows the AvocaDOs and DONíTs

Oxnard-based Mission Produce continues to innovate in the avocado category. With over thirty-five years of experience and eleven ripening centers globally, the Mission Produce team has developed a best practices avocado guide, AvocaDOs and DONíTs.  
Mission Produce is rolling out two versions simultaneously. One is geared toward Retail and contains helpful handling practices, merchandising tips and consumption data.  The second is for Foodservice and contains food safety practices, cutting and storing recommendations and menu insights.  

ďRipe avocados have grown to be one of the top five items in the produce department and we want our retailers to fully capitalize on the trend. Our best practices guide, AvocaDOs and DONíTs, equips them with additional tools to make that happen,Ē said Patrick Cortes, Director of Sales. ďWe also want to make sure we are providing the same type of insights to our foodservice operators, who have their own set of avocado handling challenges. Missionís avocado best practices guides provide all of our customers the information they need to manage their avocado category.Ē  
According to Denise Junqueiro, Director of Marketing, ďOur goal was to design AvocaDOs and DONíTs to be relevant to all levels, from a Vice President, Buyer, Store Produce Manager or Chef. We want everyone to find it useful.Ē  
Mission Produce will have the AvocaDOs and DONíTs guidebooks on hand at PMA Fresh Summit, booth 644, as well as complimentary assets including back room posters and infographics. They can also be mailed upon request and found online at www.worldsfinestavocados.com/bestpractices  

For more information: 
Robb Bertels 
Mission Produce 
Tel: 805.288.8165 

Publication date: 10/12/2017


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