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New brand for Portuguese chestnuts released

Frusantos, a Portuguese company founded in 1982, is launching Saudade – Sabores do Coração, the new brand for Portuguese chestnuts. With internationalisation in mind, Saudade will be presented during Fruit Attraction, the Internacional Trade Show for the Fruit and Vegetable Industry that will take place from 18 to 20 October in Madrid. 

At the moment, more than 50% of Frusantos sales are made outside of Portugal and the aim is to reinforce exports with the creation of a distinctive brand, associated with a high-quality seasonal product. 

Saudade uses the Martaínha variety, produced in Sernancelhe and in all the neighbouring municipalities that are part of the geographic region producing Soutos da Lapa DOP (Protected Designation of Origin) Chestnuts. Germany, France, Switzerland, Luxembourg, Italy, Spain, the United States and Canada are priority markets. 

“Portuguese chestnuts are very well regarded on international markets and the Martaínha variety is where the difference lies. These chestnuts are sweeter, very shiny and easy to peel. There was no brand highlighting these distinctive characteristics and our goal is to introduce this high-quality seasonal product, which consumers associate with a specific time of year and that brings back fond memories. In addition to the international market, another of our priorities is to attract consumers on the national market”, said Tozé Santos, company director. 

“Saudade – Sabores do Coração comes from our region, known for being located in the heart of Portugal and for having excellent products. At the same time, it is linked to the history of our company and to the family values the business is inspired by. This year, we are celebrating 35 years in business and the launch of the brand is also a way of paying homage to the founder, João da Silva Santos, who is no longer with us”, added Miguel Santos, also company director.

The internationalization project of Frusantos is co-financed by the Operational Program (Norte 2020), with the total eligible investment amount of € 425,628.33, of which € 188,851.50 from European Regional Development Fund and € 4,170.83 from European Social Fund. 

For more information:
Ana Rute Silva 
Tel: +351 91 103 29 76 

Publication date: 10/11/2017


 


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