Due to this season’s avocado shortage in the U.S., Avocados from Peru (AFP) shipped a record 145 million pounds of Peruvian avocados to the U.S. in an extremely condensed window of time during the summer months.
Thanks to AFP, the U.S.’s demand for avocados this 2017 season was met and in turn, AFP experienced one of its most successful seasons.
“The shortage in the U.S. avocado market this past summer provided AFP the opportunity to maximise our distribution,” said Jose Antonio Castro, AFP Chairman. “We were happy to meet the U.S.’s demand for avocados this season.”
This season’s marketing initiatives included strategic partnerships with many top retailers. “We saw great success this season by partnering with major retail stores like Costco, Walmart and Sam’s Club,” said Xavier Equihua, President & CEO of the Peruvian Avocado Commission.
“Collectively we executed an unprecedented 6,000 Peruvian avocado demos at these large retail outlets between June and August this season. This initiative played a crucial role in reaching consumers nationwide."
Peruvian Avocado in Walmart’s Wellness Day 2017:
AFP was selected by Walmart to be the first in the avocado category to be a part of its 2017 Wellness Day. Walmart’s Wellness Day is considered to be the largest health fair in the world and is held on the same day in June every year in over 4,500 Walmart stores. AFP served thousands of Walmart shoppers its signature Avocado & Blueberry Smoothie on Wellness Day.
For more information:
Xavier Equihua
Peruvian Avocado Commission
Tel: +51 202 607 0560