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Vegetable Growers Supply launches new logo

Vegetable Growers Supply Company (VGS), a provider of packaging, tools, farming supplies, and services to the West Coast produce industry for nearly 70 years, has revealed an updated company logo as part of a comprehensive initiative to modernize its branding. The new graphic identity is intended to better represent the company's position as an innovator both in its products and the implementation of advanced technology such as a customer web portal.

"We've been a trusted provider of farming supplies to growers in the Salinas Valley and throughout California and Arizona for nearly seven decades," said Willy Leon, VGS president. "Since our founding in 1948, VGS has grown and expanded along with the fresh produce industry. We've implemented advanced technology and inventory controls, and have built a reputation for providing personalized service that helps our customers manage their operations more efficiently and effectively. However, we let our branding reach a point where it no longer represented our leadership, innovation, and technological sophistication. We knew it was time to refresh our visual identity to better represent who we are today."

A leader in agricultural supplies, VGS offers a full spectrum of fresh produce packaging items, including corrugated containers, reusable plastic containers (RPCs), flexible packaging, bags, tags, ties, and clamshells. The company also has a large inventory of hardware and harvesting supplies. VGS customers are able to use an advanced Customer Portal to view and print profile information, sales order histories, invoices, real-time inventory information, and payment details.

"We're very pleased with the new logo, and how it was designed with a focus on retaining brand equity while also presenting a more modern image," added Leon. "Not only does it do a better job of conveying who we are as a company, it signals to our customers and business partners that we are positioning ourselves for future growth and success in a competitive marketplace."

Willy Leon
Vegetable Growers Supply Company
Tel: 831-759-4600

Publication date: 10/11/2017


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