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New varieties offer alternatives to club apples in Poland
"Club varieties are not present on the Polish market. We have been trying to educate our partners and remind them that there are a wide range of new apple varieties (by way of clones, mutants or crossings) and there are a lot more out there than the standard varieties like Idared, Gala and Jonagold. There is a market for high quality apples and consumers are looking for it, but there is still a lot of work to be done in terms of marketing these apples to consumers," shared Bartosz.
Qualival is currently promoting varieties like Gala Brookfield, Jeromine and Lafayette to start off with, which are already high in demand on the Polish market. According to Bartosz, switching to these varieties means easy sales and good prices for producers.
The company is the only manufacturer and supplier of the Lafayette, Jeromine, Gala Brookfield Baigent, Dalilight, Galaval and Jugala varieties, and all of the trees they supply are provided with a Certificate of Quality.
"We think that our concept is just what the Polish market needs. This is a great opportunity for retailers and traders to develop their own 'brand' by having their own apple variety. The only limit we have is our own imagination," continued Bartosz.
"After many conversations with others in the industry, they have confirmed the demand for having these new and different varieties on the shelves. Consumers are looking for high quality fruits and there is even more preference when the fruits are grown locally. Also, there is no need to fear that these high-end apples will affect the sales of standard varieties. We need to be able to offer something for all types of consumers, and the target group for our apples are the consumers where price is not the most important factor in deciding which apple to buy."
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