CMI Orchards’ new-crop apple season is off to a roaring start kicking off with an astonishing 400% increase in Smitten production over last season.
The variety was first cultivated in New Zealand and combines two English varieties, Fiesta and Falstaff, with the more commonly known varieties, Royal Gala and Braeburn. The end result is a remarkably crunchy apple with a sweet bite and delectable tang.
“Retailer demand for Smitten has far exceeded our expectations,” said George Harter, Vice President of Marketing at CMI Orchards. “The high amount of interest from across the U.S. and Canada proves consumers are open to trying new varieties and new flavors in their apples.”
The timing and early harvest of Smitten provides a great opportunity for retailers. With the earlier harvest timing, retailers can provide their customers with apples during the beginning of apple season,” said Harter.
“We see such tremendous potential for this apple and we’re excited to be part of the team in Washington State that grows and markets Smitten alongside Honey Bear Tree Fruit Company.”
“Smitten growers are really ramping up production in order to meet consumer and retailer demands. We are already projecting an additional 75% increase next season,” said Don Zornes, Smitten Marketing Director at Honey Bear Tree Fruit Company, located in Wenatchee, WA.
The variety will be shown off at PMA Fresh Summit booth 4645 along with the rest of the apples grown and sold by CMI Orchards.
For more information:
Linda McFarland
CMI Orchards
Tel: +1 509 888 3418