The Berry That Cares is Camposol’s new proposition that it hopes will help communicate its commitment to the environment, communities, workers, and consumer.
It responds to consumers who increasingly want to know the story behind their food, and who want to engage with companies that support sustainability practices.
“The Berry That Cares, its new brand of berries that will be available to worldwide consumers in the main supermarkets of the United States, Canada, Europe, and China, starting October 2017," Camposol told in a release.
"The brand highlights Camposol’s commitment to the consumer, the planet, the community, and its workers, offering pesticide-free berries, non-genetically modified organisms (no GMO); providing for workers a just and committed relationship, care for the environment, and development of a community where once only a desert reigned."
Camposol has been conducting social responsibility programs with its workers and their families to improve the quality of their lives. They provide, for example, ongoing training and run the Wawa Wasi daycare centre that has serviced more than a thousand youngsters since its creation, all of which are children of field and plant workers.
In the company’s 20 years of growth, the adjoining communities have grown along with it. Camposol has fostered sustainable entrepreneurship, and projects in health and housing have emerged, such as the construction and operation of the Nuevo Chao medical center.
With regard to the environment, Camposol has worked to make more efficient use of water resources and helped in the innovation of eco-efficiency and wastewater management projects. It also reforests desert areas and does an annual fauna and flora census in its areas of operation.
For more information: www.theberrythatcares.com