"What is more, high-quality productions are managing prices in line with last year and even slightly higher."
"We expect an increase in competition which will affect prices of the fruit in the medium-low range. Top quality productions should be able to maintain their position on the market."
Supply and demand
Interest in this fruit seems to be increasing. "This is true for both the fresh and the processed products. But the real question is not whether demand is increasing, but whether the supply is growing quicker than demand, which would lead to well-known consequences."
Main markets for Italian pomegranates
Italy remains an excellent market, receptive to high-quality productions and to the fruit's nutritional properties. "Despite being a rather interesting market, northern Europe is characterised by a steeper competition (Israel, Turkey and Spain in particular), so we should focus on organic productions to make them stand out."
Most of the Italian produce is sold fresh, although there are fresh-cut products available (arils, juices, jams, etc.).
Foreign productions are instead mostly destined to the processing industry, mainly due to the cheaper prices reflecting the lower quality.