The premium fruit and vegetable brand will participate in Madrid's fair with a 144 square metre stand; an exhibition space featuring recent photographs of the key members of the SanLucar consortium.
Moreover, visitors to the show will be able to get a closer look at the sustainability program d.r.e.a.m.s. promoted by the company.
d.r.e.a.m.s. is linked to SanLucar's philosophy, based on offering the best quality products and the best taste, but always in harmony with people and nature. With this program, SanLucar wants to help people make their dreams a reality through their personal and professional development, in addition to promoting actions that contribute to protecting the environment. All the social and environmental initiatives that make up the d.r.e.a.m.s. program are carried out in countries such as Germany, Austria, Ecuador, Spain, South Africa and Tunisia.
Also, and after its official presentation in the latest edition of Fruit Attraction, SanLucar's exhibition space will house a tasting area for smoothies and natural juices that the firm markets exclusively in Germany and Austria.