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Frieda’s to showcase jackfruit selling solutions at PMA Fresh Summit
Frieda’s Specialty Produce is bringing innovation to the table at PMA Fresh Summit booth 1207 with jackfruit selling solutions.
“At Frieda’s, we know jackfruit, and we know how to make it sell at retail,” said Alex Jackson Berkley, senior account manager of Frieda’s Specialty Produce. “Jackfruit has become one of the most asked-about and sought-after tropical fruits, a natural star for your tropical program. You cannot miss a pile of jackfruit at retail—it’s definitely a ‘wow’ item that sets stores apart from the competition.”
Jackfruit is one of the biggest trends in produce today. The sheer size of this fruit (8 to 24 pounds) catches the eye, but it’s the label and point-of-sale merchandising that close the sale for shoppers, by offering them the information and inspiration they need to make a confident purchase.
“There’s no better time to talk to us about jackfruit and our full line of tropical fruits than at PMA Fresh Summit,” added Berkley. “Our jackfruit selling solution is just one of the ways we go beyond what is expected at Frieda’s.”
With more than 55 years as specialty produce trailblazers, Frieda’s knows what’s new in specialty produce and what’s trending with shoppers to keep its customers relevant in the produce space.
“Our mission is to inspire new food experiences for consumers and we are always looking for ways to partner with clients who understand that education is key for moving these lesser known and unusual fruits and vegetables,” Berkley said.
Frieda's Specialty Produce
Publication date: 10/12/2017
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