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Jorge Arangurí, executive director of Danper:
Peru: "The fresh lines are gaining space quickly"
The agroindustrial company Danper projects sales of US $ 180 million this year, which would represent a 20% increase compared to the US $ 150 million reached in 2016.
Danper's executive director, Jorge Arangurí, explained that this increase is due to the strong investments made by those he represents in expanding areas and on new crops.
He explained that of the total to be invoiced in 2017, 60% would correspond to their preserves line, 30% to fresh and 10% to frozen. "The fresh line is gaining a lot of space quickly, in the last 8 years it went from 0 to 30%."
He added that by product the turnover is based mainly on asparagus, artichokes and peppers, in addition to other products that are growing in importance such as blueberries grapes, avocados and mangoes.
On destination markets, he said that 50% of Danper's dispatches are directed to the United States, 35% to Europe and 15% to the rest of the world. "Of this 15% it has to be emphasized that it is growing in Asia, mainly China, Japan and South Korea, which are markets that have a significant population density which facilitates logistics."
Fresh, preserved and frozen
Jorge Arangurí, indicated that the growing participation of fresh lines can be explained by consumers increasingly appreciating the healthy component and as these products have high nutritional content they are called super foods.
As for the preserves, he said that demand continues to grow, especially the "ready to eat" line. "This line constitutes an important axis because it responds to the needs of the modern consumer, that is to say, besides the nutritional component you have the portability advantage which allows you to take the product to any place, and that it has a very long shelf life (a year and a half).
For its part, the frozen line is also growing. "The frozen product allows you to consume what you need and then you save it and the next day it will be in perfect condition, (it does not suffer any erosion as to its quality) that is its advantage."
New areas and innovation
At another time, the executive director of Danper said that his company is planting new hectares of crops including blueberries and asparagus. He explained that in the first case they have 20 hectares (ha) of blueberries, which in the next three years would reach 350 hectares, that would be installed in Trujillo; while they have about 1,000 ha in asparagus, and next year 400 ha will be planted in Olmos.
About product innovation, he said that currently 10% of his portfolio comprises new products in all three categories (preserved, fresh and frozen). In addition this percentage must grow at least 10% each year. "The market can give us pleasant surprises in the sense of asking us more, then obviously we have to adapt to the demands of the market, making the corresponding efforts."
Publication date: 10/4/2017
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