Fruit Attraction to welcome 20% more companies

Fruit Attraction 2017, organised by IFEMA and FEPEX, will be held from 18 to 20 October in halls 5, 6, 7, 8, 9 and 10 of Feria de Madrid. It will welcome 1,500 companies from 33 countries, which is 20% more than in the previous edition. Moreover, there will be 45,000 square metres of exhibition (a 10% increase compared to 2016) for 60,000 professionals from 110 countries, who will have access to a greater diversity of contents and learn about cutting-edge products and innovations in this industry.

The Fresh Produce segment (fresh fruit and vegetables; fresh cut; frozen and dehydrated; fruit and vegetables for processing; The Organic Hub; The Nuts Hub; Shuttle; Flowers and live plants) will again be the most representative, with 70% of Fruit Attraction's content. The other 30% will correspond to the auxiliary industry (Seeds, fertilizers, agronutrients, phytosanitary products, nurseries and pre-harvest; Transport and logistics; Packaging and Labelling; Post-harvest; Smart Agro; Points of sale; Services).

These figures confirm the sector's confidence in Fruit Attraction, whose success lies mainly in the great interest of Spanish horticultural marketers in international sales, as well as the commitment of companies to negotiate at home precisely in a key month for their campaign planning. In this sense, the Fair will once again be attended by firms from practically all autonomous regions producing fruit and vegetables in the country: Aragon, Andalusia, Castile-La Mancha, Castile-Leon, Canary Islands, Catalonia, Region of Valencia, Extremadura, La Rioja, Navarre, etc.

As regards international participation, countries such as France, with 88 exhibitors; Italy, with 50, the Netherlands with 24, and Portugal with 19 companies, lead the foreign presence. Also, there are new countries attending the event, such as Afghanistan, Colombia, Greece, Israel, Senegal and South Africa, which effectively confirms Fruit Attraction as a key trade event for global production, marketing and distribution.

Fruit Attraction confirms once again the importance of the Spanish horticultural sector and market in the world. In this sense, and according to data from the General Directorate of Customs, an institution under the Ministry of Economy, Industry and Competitiveness, in 2016 the value of Spanish fresh fruit and vegetable exports increased by 5% compared to the same period of 2015, totalling 12,486 million Euro and exceeding 12,000 million Euro for the first time.

All figures related to exports by autonomous regions can be consulted on the FEPEX website:ñola-frutas-hortalizas

Buyer Program and Guest Importer Country
Fruit Attraction provides participants a platform for their international expansion and promotion. In this sense, the IFEMA is making an important investment in the International Guest Program, which will attract 1,000 buyers from all over the world to Madrid.

In addition to this program, the new 'Guest Importer Country' initiative will be launched, with China and Brazil as guests this time, which will attract 50 buyers from each country to the fair. In this way, Fruit Attraction, with the collaboration of ICEX, will promote commercial relations between the European Union countries and these two non-EU markets, supported by a full program of round tables, guided visits to Fruit Attraction and B2B sessions.

New exhibition areas
Besides this program, Fruit Attraction 2017 is full of innovations. On the one hand, it has strengthened its Smart Agro area (located in Hall 8), which is aimed at boosting technology, knowledge and innovation for precision farming to make it more efficient, profitable and competitive. On this occasion, some thirty companies will be participating and there will be a full program of professional conferences.

On the other hand, it is launching The Nuts Hub, focused on nuts, and Seed Planet, intended for the presentation of innovations in seeds and plant varieties. Moreover, it has also introduced the Launch Program, with a very economic "ready2exhibit" format designed to give visibility to new companies in the sector created over the last 2 years. The latter includes a 12,000 Euro prize to be awarded to the best project presented. Meanwhile, the new Fresh'N'Star program will feature the entire directory of participating companies and events related tothe two main products of this edition: lettuce and pomegranate.

In addition to all these innovations, the fair has strengthened its Organic Hub space dedicated to organic fruit and vegetable products and companies. Likewise, it maintains its already traditional areas, such as Pasarela Innova, an exhibition area that serves to showcase more than 40 new fruit and vegetable varieties, as well as developments in the Auxiliary Industry that have been launched over the last two years. There is also Foro Innova, where companies can hold talks, presentations and technical seminars related to their latest developments and solutions for the horticultural sector.

Also, the event will include the section Fruit Fusion, which will again be the gastronomic space within Fruit Attraction, with attractive demonstrations and showcookings.

Technical Conference Program
A complete program with about 200 technical sessions and activities will turn the Fair into a knowledge hub for the sector, with sessions characterised by the great diversity of contents, as well as the high level of participants and speakers.

Some noteworthy sessions include "T
rade Opportunities between Brazil and Spain" and "Trade Opportunities between China and Spain", organised by ICEX and FEPEX; "Stone Fruit Attraction", organised by APOEXPA-FEPEX; "Lettuce Attraction: the world of leafy vegetables", given by PROEXPORT, and "With or without phytosanitary products?" by AEPLA/FEPEX.

Additionally, the Fair will host the 6th International Post-harvest Unlimited Conference, which aims to facilitate dialogue on all aspects of post-harvest quality, from breeding to post-harvest production and management.

It will also host other sessions like "Pomegranates: new prospects for an emerging fruit", by PDO GRANADA MOLLAR DE ELCHE"; "Technology Attraction; Science, entrepreneurship and technological revolution", by BIOVEGEN; "Seed Planet Forum", by ANOVE; "Adaptation of the stone fruit sector to climate change", by FECOAM, or "Innovation in the agro-food sector turned into a reality", by MEMTIC.

Organised by IFEMA and FEPEX, the 9th edition of Fruit Attraction will take place in Halls 5, 6, 7, 8, 9 and 10 of Feria de Madrid, from 18 to 20 October from 9.30 am to 7.00 pm and until 4.00pm on the last day of the event.

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