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Spain: Europlátano celebrates 25th anniversary
Last Saturday, Europlátano SA celebrated its 25th anniversary at its headquarters in Los Llanos de Aridane; "a moving event that served to review the history of this leading company and to praise those who have made its success possible," as pointed out in a statement.
The event was chaired by Narvay Quintero, Councillor of Agriculture, Livestock, Fisheries and Water of the Government of the Canary Islands, and Francisco Lorenzo Speranzini, president of Europlátano SA, and was attended by numerous authorities, including the councillors of the Cabildo de La Palma, mayors of the island and MPs, as well as partners, workers and clients of Europlátano.
The statement notes that "a total of 44 partners decided to found Europlátano in September 1992. At that time, it had a production of 5 million kilos and a packaging centre, it generated 20 direct jobs and had a field of action circumscribed to the Valley of Aridane." The current figures demonstrate "the success of a project that is constantly growing. Today it has 717 members and 7 packing centres, it generates 304 direct jobs, has a production of around 60 million kilos, a cultivation area of about 1,100 hectares and a field of action that includes the islands of La Palma, Tenerife and El Hierro." He added that "some of the families that are part of the project have been devoted to the cultivation of bananas for more than one hundred years." The first documentary evidence of the existence of banana trees "in La Palma dates back to 1613 and states that the plantation was in a property owned by one of the partners of Europlátano."
The president of Europlátano, Francisco Lorenzo Speranzini, emphasised in his speech how fundamental is the role played by the entity's members. "We are talking about families, because Europlátano is more than a society; it is a succession of generations characterised by their love to a crop that shapes the landscape of the Canaries. We are aware that quality is the result of their persevering effort and that the best capital of our company is the people working in it, as well as a reputation that has been very hard to earn and which could be lost very easily," he stated.
Francisco Lorenzo Speranzini also talked about the future of the firm and the keys to moving forward. "Europlátano is betting on a future that, despite the uncertainties that it brings, can give us great surprises. Effort, quality and innovation are the keys that should continue to govern our activities in the coming years, increasing our presence in the international markets and looking after a domestic market to which we owe so much. We cannot forget that we are committed to serving our customers, as they have made Europlátano what it is today and allowed thousands of families to thrive. The legitimate desires of those customers must guide our production and marketing processes, because we are nothing without them."
For his part, the Councillor of Agriculture, Livestock, Fisheries and Water of the Government of the Canary Islands, Narvay Quintero, congratulated all those currently working at Europlátano and who have received the baton from "those 40 farmers who 25 years ago had the courage and the vision to found what today is this company." Quintero also mentioned quality and competitiveness as differentiating elements. "Europlátano has bet on quality from the very start. Consumers today are increasingly demanding and that says a lot about Europlátano's success. The opening of markets is fundamental and we are aware that Europlátano is also working in this field. The sector's union has made it easier to overcome the many difficulties it has had to face with courage, work and effort. This union and innovation in the Canary banana sector have also made it possible for the efforts of all those people to be appreciated."
Publication date: 9/26/2017
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