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Italy: Increasing European demand for dark courgettes and wrapped broccoli

"We are currently working with dark courgettes and broccoli. As regards the former, we have finished the first cycle of harvesting and are now carrying out new transplants. Demand for the two products increases all over Europe in September - we are currently working with Austria and the UK, albeit volumes are still limited. Due to drought in summer, we will have 25-30% less winter vegetables," explains Giovanni Pasquariello from  Azienda Agricola Pasquariello Giovanni in Carapelle (FG).

"Many distribution chains require a seasonal programme for broccoli and cauliflowers, almost as a guarantee of continuous supplies. Spain has always worked like this." According to Giovanni, Spain might also record a drop in the volumes of broccoli. "Weather permitting, the year should be good. Temperatures are currently hovering between 13 and 24°C and it has started to rain, so vegetables should follow normal growing patterns."

At the moment, average prices hover between €1.50 and for courgettes and €1.20-1.360/kg for loose broccoli and €1.50/kg for wrapped broccoli, which is more popular abroad.

"Asparagus and courgettes are the vegetables that required more water during summer. As for the former, we had an underground drip system which enabled us to save 50% of water resources."

This year, Pasquariello will take part as an exhibitor in Fruit Attraction for the first time. "We're going to Madrid even though the Spanish market is not (yet) one of our targets. We are also hoping to meet some of our clients to talk about the next campaign as well as new potential partners." The company will be part of the ICE-Agenzia per la promozione all'estero e l'internazionalizzazione stand, Hall 7 - Stand 7D06D.

Pasquariello is also working with OP Apopa, located in Caivano (NA), as regards innovation. "All our investments were made with European funds. The fair in Madrid will be the third international fair we will attend this year."

Giovanni Pasquariello
Cell.: +39 328 9126249
Azienda Agricola Pasquariello Giovanni
C.da trionfo 472
71041 Carapelle (FG)
Email: agricolapasquariello@alice.it
Web: www.agricolapasquariello.it

Publication date: 9/25/2017


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