Belgian origin
He indicates that the concept wasn't new when he started with it. "There were multiple companies active that delivered meal boxes. There was Smartmat in Belgium and Hello Fresh was growing in Germany. Yet I was convinced that Foodbag had a space in that market. I believed it was very important that as many products as possible were of a Belgian origin. That's how I defined myself from the rest."
No longer modern
Stéphane Ronse indicates that the affairs in supermarkets are no longer modern. "The business model is still the same as decades ago. People go to the shop, grab a shopping cart or basket, find their products, unload them onto the check out, load them back in, put them in the car and take them home. All this put together costs a lot of time."
Exploding in 2020
More and more is ordered online. "Ordering fresh products online isn't normal for everyone yet, but this segment is growing too. The Fast Moving Consumer Goods are easier to order online, but more and more people are prepared to order fresh products online as well. According to GfK the online purchasing behaviour will explode in 2020."
For more information:
Stéphane Ronse
stephane@foodbag.be
www.foodbag.be