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Peru Super Foods launched at Asia Fruit Logistica

China becoming more important for Peruvian exports

Peru is allowed to export grapes, avocados, blueberries and asparagus to mainland China. “We try to be present in countries where there's a trend to eat and live healthy, as our super foods can contribute to this. We also look into markets that have the population to increase the demand. This is happening in the Chinese market. Peru has had a free trade agreement with China since 2010, and little by little we are opening the barriers to export more fruits and vegetables from Peru into China. In the near future we hope to export pomegranates as well. We notice a growing demand for our products, so it's becoming a more interesting market”, says Isabella Falco Scheuch, country image and communications director at Promperu.

Super Foods Peru
The first launch of the Super Foods Peru brand was during the Fruit Logistica in Berlin, after that they have launched it in the United States, during a Seafood expo in Brussels, and now recently to the Asian market during Asia Fruit Logistica. After the first exhibition day in Hong Kong, a launch party was held at the Sky100 building with an amazing view of Victoria Harbour.

Isabella explains that the Peru country brand was created to promote Peru in three fields: tourism, trade and investment. “Brand Peru contributes to increased tourism, opens new export markets and attracts foreign investment. We are satisfied about how this has worked out over the years, however, we decided to create a sub-brand: Super Foods Peru focuses on the promotion of the agricultural and fishery sectors. Peru has different levels of altitudes and microclimates in one country, which benefits our fresh production.”

Peru has a varied offer of all kinds of super foods, such as quinoa and well known fruits like avocados, blueberries, pomegranates, grapes, mandarins, mango and passionfruit. In addition, it offers fruits that are less known in the world market like Guanábana, Aguaymanto, Camu Camu, Chirimoya and Lúcuma. Besides all those fruits, Peru also produces vegetables such as asparagus, artichokes, capsicum peppers, yucca and sweet potato. “The world market is demanding these superfood products, as people are more conscious of the benefits of a healthy lifestyle, which means choosing nutritious food, rich in minerals, with more vitamins and anti-oxidants. These super foods are really common for Peruvians, as we have always eaten quinoa, pomegranates and avocados as part of our culture.”

“The goal is to have Peruvian producers in the private sector feel empowered to offer their products to more and new markets. By being present at these international trade fairs, offering quality products, Peru can become a reliable provider of superfoods to the world. If our producers and exporters are performing well, this affects the life of people in Peru as well by, for example, creating more jobs. However, it’s important that people learn about and become familiar with these products first in order for their demand to increase”, concludes Isabella.

For more information, please visit the website.

Photos during launch night:

Publication date: 9/26/2017
Author: Kelly den Herder
Copyright: www.freshplaza.com


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