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Consumer interest in baby vegetables catches onJudging by Instagram, pint-sized food is a hit and it seems to be no different with produce.
Terra Fresh Foods LLC has a mini-vegetable line that includes a “baby” or small versions of corn, patty pan, green zucchini, beans, Brussels sprouts, carrots that’s targeted to appeal to these very consumer tastes.
“Consumers are always looking for a creative way to present dishes, without sacrificing flavor,” says Maria Alejandra Gutierrez of Miami, Fl.-based Terra Fresh Foods, LLC. “The mini vegetable line achieves that goal and keeps the cost on point.”
The vegetables are grown in Guatemala in rural areas were native villages devote their work to the growth and harvest of mini vegetables year-round and compete with similar products grown in Mexico, Nicaragua and California.
Social media effect
“There is a bigger trend for mini vegetables because people’s eating habits have changed tremendously thanks to social media,” says Gutierrez. “There are so many fruits and vegetables out there that people have never heard of. Nowadays within a short period of time, they become popular among “foodies” and right after, every person gets exposed to them. Everyone is looking for a special “experience.” Consumers want to find something different, yet with a familiar taste, and that is what is driving demand up.”
Gutierrez says that specialty items such as these used to be mainly targeted to foodservice trade since hotels and high-end restaurants would feature them on their menus. “Today, many consumers want to be able to re-create the same restaurant experience at home. That’s why these products are growing tremendously at a retail level,” she says. And while demand for the products tends to be relatively steady year round, she does note that in November, demand starts to rise given the incoming food-heavy holiday season.
With continual demand and continual supply, prices tend to hold relatively firm year-round. “And I foresee consumption to increase in a steady way as it has been doing up to now.”
For more information:
Maria Alejandra Gutierrez
Terra Fresh Foods, LLC
Tel: +1 786 553 6900
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