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UK students are buying 266% more avocados than their predecessors

Millennials, or Generation Y, were known for their love of avocados, but their younger counterparts appear to be even more obsessed with the fruit.

According to a study by Barclays, Generation Z – the generation after Millennials – are buying and consuming 266% more avocados than their predecessors.

The study, which compared the spending habits of Generation Y with Generation Z – those born in the 1970s, showed that a typical shopping basket for today’s students is radically different, with baked beans and beer being swapped for avocados, coconut oil (up 667%) and kale (up 80%).

Students are now more likely to go for a clean and healthy lifestyle with the study reporting a 33% fall in weekly drinking and 46% fall in smoking.

The student love affair with avocado does vary by region though. The smashable fruit is most beloved in Cambridge, where 42% of students pick it up on a weekly basis, ahead of Oxford (34%) and St Albans (33%). By contrast, less than one in five (18%) students in Peterborough snap one up each week.

The growing popularity of avocados has coincided with global supplies falling short. Last month Tesco announced it would be selling small, egg-sized avocados in order to meet demand, following poor harvests in key avocado-producing nations like Peru and South Africa.

Publication date: 9/19/2017


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