WP Rawl, a grower, processor and shipper of leafy greens in the U.S. is keeping up with current trends with the launch of their second instalment of kitchen hack and cooking videos.
WP Rawl’s latest videos are a series of recipes, DIY tips and kitchen hacks. Each month the company will release a short and fun new video on their social media accounts including Youtube, starting in September. These short hack videos aim to entertain their consumers as well as share great information with their fans in a modern way.
With a large proportion of their fans consisting of millennial consumers, WP Rawl wanted the viewers to feel connected to their product by physically being able to see it rather than just reading about it.
"Millennials YouTube usage tells us a lot about the future of video content. They currently watch almost three times as many internet videos than they do TV. In fact, the average millennial watches nearly nine hours of Netflix weekly," WP Rawl told in a release.
“This video series was created to provide consumers with great tasting easy recipe videos and a few other tricks that can help them in the kitchen.” Says Ashley Rawl, vice president of sales, marketing and product development.
For more information:
Christine Jackson
Walter P. Rawl and Sons
Tel: +1 803 894-1900 ext.146