China: Juhuasuan looking for Shaanxi farmers

On 12 September, three Alibaba Group platforms, namely Tmall, Juhuasuan and Qifeng Fruit held the Mei County Kiwi Launch Ceremony at a Qifeng Fruit kiwi field in Mei County, Shaanxi. Over 200 people attended this ceremony. Among them were leaders of the Shaanxi Bureau of Commerce, Baoji Bureau of Commerce, Mei County government, Bureau of Commerce and Fruit Industry Bureau, and the Mei County Kiwi Committee. Furthermore, leaders from Tmall and Qifeng Fruit, and Mei County online traders and distributors were also present, as well as 30 local farmers.

The opening ceremony

Many media outlets have followed and reported on this ceremony. Through live broadcasts, tastings, introductions and interactivity, Mei County has promoted its kiwis to the wider public. The ceremony was managed by Dong Wenbin, Mei County's deputy head commissioner. During the ceremony, Guo Jinsheng, secretary-general of the Shaanxi E-Commerce Association, Che Yongqian, director of Baoji e-commerce, Wei Jianru, deputy secretary of the Mei County CPC Committee, Zhou Ning, representative of Alibaba's Juhuasuan, and Qi Feng, CEO of Qifeng Fruit, all gave speeches.

Many honored guests attended the ceremony

Juhuasuan looking for farmers: improving agricultural sales by finding authentic, high quality fruit
This search for farmers displays Alibaba's superiority in e-commerce. Nationwide, it selects only the best agricultural products to sell online. Zhou Ning, representative of Juhuasuan, explains that this search was launched to find the best products for the Tmall and Juhuasuan customers.

Simultaneously, it also provides the areas where these products are made with better ways to promote them to the consumer. It helps local farmers to sell their produce as well, improving their lives, and further developing those regions. Along with this offline news conference, Mei County's kiwis will also have their first online activity at 14 September from 10 AM, in the Tmall Juhuasuan Qifeng flagship store. If you want to taste these delicious sweet and sour Mei County kiwis, please visit the store.

Qifeng Fruit fields

Mei County's CPC Committee deputy secretary: turning Mei County kiwis into an online sales benchmark
Mei County is the Chinese hometown of kiwis. The total kiwi production area in the county is 30,200 hectares (302,000 mu), and reaps an annual production of 460,000 tons. Its unique nature makes it one of the best kiwi production areas worldwide. Mei County has gained over ten national distinctions, for example, as an excellent national kiwi production area, and as an international demonstration area for standardized kiwi production. Its e-commerce has developed incredibly fast. Wei Jianru, deputy secretary, explains that, by using excellent online platforms, such as Alibaba, and having a nationwide example, like Qifeng Fruit, Mei County hopes to improve its strength, and develop both the e-commerce and the kiwi production even further. Simultaneously, they want to discover the potential of kiwis online. Through paying close attention to and stimulating growth, Mei County wants to turn its kiwis into an online sales benchmark.

Speeches by the guests

Qifeng Fruit: developing Mei County kiwis through enrichment
As one of the organizers of this activity, Qifeng Fruit has already been developing the kiwi industry for 20 years. At the ceremony, Mr. Qi Feng, CEO of Qifeng Fruit, said that the company, developing from a small cooperation to a nationwide, leading company in the agricultural industry and a major player in the national e-commerce, has created the number one brand for Chinese kiwis. Enrichment is at the core of the company. Its overall goal is to make the ordinary people of Mei County rich, and that is also the goal for this activity. Qifeng Fruit hopes to combine Alibaba's advantageous resources with its own supply chain and channels, in order to help sell Mei County kiwis online, so that even more consumers can eat the safe kiwis from Mei County and Qifeng. For Qifeng Fruit, product quality is priority number one. That is why it has implemented its strict 18 step filtering process.

Speeches by the guests

Through experiencing picking, leaders endorse Mei County kiwis
After the news conference, the leaders all entered the standardized, organic kiwi garden of Qifeng Fruit, where they could experience picking kiwis themselves. Seeing the kiwis hanging on the trees, they were very excited, and gradually started to like Mei County kiwis. They tasted the fruit, and learned to recognize different breeds. Afterwards, they all endorsed the kiwis: the sweet and sour Mei County kiwis are delicious!

Qifeng Fruit kiwi field

The activity

This activity by Tmall Juhuasuan and Qifeng Fruit not only helps increase the popularity of local products, but also promotes the Mei County kiwis to the larger public, so that even more people can learn about them, and taste these healthy, delicious and authentic Mei County kiwis.

Qifeng Fruit processing facility

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