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AU Mushrooms partners with chef Miguel Maestre
Australian Mushrooms has banked on vibrant celebrity chef, Miguel Maestre, to help inspire more mushroom use in Aussie kitchens.
Maestre has teamed up with Australian Mushrooms to promote the edible fungus through helping "mums find the joy in meal times".
The campaign includes a series of chef secrets for making meals healthier and tastier.
Galaxy research commissioned by Horticulture Innovation for Australian Mushrooms earlier this year, showed lack of inspiration, motivation and time are the biggest barriers for mothers when it comes to feeding a family.
The research found almost two thirds of Australian mothers (64 per cent) lack the time or are fed up with meal preparation, with a third of mums (35pc) admitting they would rather clean, do the laundry, vacuum or iron than cook for their families.
Mums also complained of having to cook multiple meals each night to satisfy a range of family preferences (42pc), and of having to cook on their own, with more than a third (38pc) saying they get no help when it comes to putting a meal on the table each night.
The study was conducted online among a national sample of parents 1250 respondents 18 years and older who have a child, two to 17 years old in the household.
Chef Maestre said the examples set on television food shows did not always translate into home kitchens.
“We all want to be better cooks and create meals like those we see on TV or in our social media feeds but that’s not the reality for most Australian parents,” he said.
“At the end of the day, after working, picking the kids up from school or soccer practice, and doing the shopping, often the last thing you feel like is spending hours in the kitchen, trying to cook dishes that the whole family will eat.
"We get stuck making the same old dishes on rotation but it doesn’t have to be this way."
The survey results showed 74pc of families say mushrooms are a staple in the fridge. Other staples include chicken, cheese, carrots, potatoes and onions.
Publication date: 9/12/2017
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