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Asda increases fruit sales with candy flavoured fruit

UK supermarket, Asda, are on a mission to increase fruit consumption, by launching new varieties of candy flavored fruits and not just for children – sweet-toothed Brits are going wild for candy flavored fruit. Asda is currently going through an innovative phase of fruit growing with growers able to naturally develop different varieties and bring something new and interesting for Asda customers to try.



Proving a hit in previous years, Asda has released the new bumper-sized packs for kids to enjoy this summer and expects over 550,000 to fly off the shelves between now and mid-September, four times as many as last year. They taste like the real deal but are packed with the same goodness of ordinary plum or grape packs. 

To satisfy a surge in demand during the school holidays, Asda has launched extra-large limited edition packs of its Candy Floss flavor seedless grapes for £1.75 (US$2.30) and bubble-gum Flavor King plums priced at £2.00 (US$2.63), both 400g packs. Producing the all-natural flavor of the grapes is the life’s work of artisan fruit growers across the world in hot climates and they meticulously use soft brushes to cross pollen from different grape varieties. 

Alberto Goldbacher, Asda's grape and stone fruit expert, commented: “This year we’ve worked even closer with fruit farmers across the world, in Spain, Brazil, Mexico and California, to source a bumper crop of these rare and delicious fruits over the summer. We know how much the Asda customer loves the candy flavors they pack in so we’re delighted we can offer more to enjoy.” 
 
The flavor of the Candy Floss grapes comes so close to the taste of cotton candy they could be twirled on a stick. The natural sweetness of the bubble-gum plums won’t burst any bubbles, they’re as juicy as a giant gobstopper, but won’t hang about in the fruit bowl for long, he explained.

Speaking to FoodIngredientsFirst, Goldbacher said: “I think it is the surprise at the unexpected flavor and as people are constantly looking for different and healthy food, as the volume increases and they are starting to be sold at more accessible prices, they are moving from niche to the mainstream. I think it still surprises people how much the grapes do taste like the name. As you open the pack the Cotton Candy does have the aroma of Candy Floss.”

“Customers have loved these varieties – the feedback has been really positive and we are seeing sales grow each week. The different flavors make an interesting opportunity to bring new customers in who wouldn’t normally think of grapes as an appealing snack.”
 

Publication date: 9/12/2017


 


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