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Early high demand for Israeli herbsAccording to Omer Kamp, who heads the fresh herbs division at Arava Export Growers, global demand for herbs has started early this year. “Peak demand is normally from mid-October to early November”, he says. “This year there has been very high demand early on already.”
Arava Export Growers export fresh Israeli produce worldwide. Omer says there are various reasons for the early demand for herbs. These could possibly include the shortage of herbs from Italy, climate changes and Hurricane Irma. The hurricane means the airport in Miami is closed, resulting in higher demands from other parts of the US.
Another topic that may be of influence, is the European weather. It is really up and down, with rains and high winds, that develop mildew. “It increases demand and supply from Israel so, in a sense, it is an advantage for us. However, we were hoping to start the season in October. So even for us starting sooner, which is good, is challenging since the weather is still hot and quality could and shoud be better.”
There is the usual competition for herbs from places like the Middle East, Spain and Morocco. “We try to distinguish ourselves from their competition with good quality, sustainability and a good flow of information. This adds value for the client, and they are willing to pay for it”, he says.
There is yearly growth in the demand for fresh herbs as people become more health conscious, but there is one product that is “proving to be the new star - Salicornia”, says Omer. This product was rarely used ten years ago when Arava export Growers started selling it. “Now everybody knows what it is, everybody wants it and everybody knows how to use it”, he says.
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Arava Export Growers
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