George Crookham, the “Colonel of Corn,” completed a second-year tour where he traveled to the West Coast to educate consumers about Amaize sweet corn. He appeared on Good Day Sacramento, where he was interviewed by “Produce Guy” Michael Marks standing in a cornfield. Crookham also attended numerous retail stores and distributed samples and interacted with consumers by educating them on this rare white corn variety.
“The Colonel of Corn Tour has been a very successful event, “says Crookham. “Not only do I get to educate consumer on my journey in discovering Amaize sweet corn, they also get a chance to try the best sweet corn ever for themselves! We were very pleased with the support of the retailers as well, which helped make the event even more successful!”
Crookham, CEO of Crookham Company, and Bruce Hobdey, president of Crookham Company, discovered Amaize in 1989. The pair began working on perfecting the taste and texture of Amaize after experiencing the signature pop and crunch that differentiates this variety from the textures of other corns that tend to get mushy when cooked. Crookham and Hobdey perfected the variety using traditional breeding methods, and after 23 years, they introduced Amaize to the public in 2011. Consumer response has been fantastic!
Amaize entered its seventh season of market availability, and the variety sees increased demand and significant retail growth. Consumers responded strongly to Amaize last season and participating retailers saw category growth with this sweet corn variety. An extensive marketing program supports Amaize, including point of sale materials, public relations, blogger partnerships and a social media strategy.
Amaize Sweet Corn will be available for a limited time now through September. George will make several more appearances throughout the United States during the “Amaize Tour.”
Contact:
Ashley Pierce
Tel: 507-475-3433