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Agrotechnology prepares for its arrival in Brazil and the US
The Alicante company Agrotechnology Group has accelerated its plans for international growth. The biofertilizer company is preparing its entry into Brazil and the US, two of the World's main markets.
With it the company plans to reach a turnover of 40 million euros in 2021, which means quadrupling its current size, according to Enrique Riquelme, CEO of the company. The group closed the first half of the year with a 40% growth in revenues.
The company has focused this growth on new markets. "In five years the international business has gone from 10% to 55% and the goal is to reach 80% at the end of the strategic plan in 2021," says Riquelme.
The company has committed its strategy to Latin America and North America, regions where a 40% growth is expected over the next three years in the biofertilizer business for organic crops. "There are no export tariff barriers, but there are phytosanitary ones, and being able to export to zero waste standards is what food companies are looking for to open new markets," explains the manager.
As for its expansion to the US, the company already has products registered for marketing. "It is a mature market but the legislation is simpler than in Europe", emphasizes Riquelme. He acknowledges that the competition is complicated, with giants of the sector such as Monsanto, but maintains that its segment of customers is different from that of the multinational.
Together with the US, the company plans to open offices in Brazil, Argentina, Poland, Germany and Italy, in addition to those already in Chile, Mexico and Peru. "Then China will arrive," he announced.
Riquelme argues that there is a shift in the sector towards more sustainable crops, with a growing demand for organic food. "Consumers are looking for products that are grown more naturally and distribution tends to offer more. It is the answer to this demand that gives meaning to our company," he argues. The Alicantino group was already focused on fertilizers of this type, which is why it is better positioned than the great companies that dominate the sector.
Publication date: 8/29/2017
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