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Suntreat selects Print on Demand labeling system from Hurst International

Suntreat/ Legacy selected Hurst International’s Print on Demand (POD) Versaprint labeling system because it allows for more flexibility and takes up a considerably smaller area on top of the sizer to run the labels. Suntreat purchased two of Hurst’s patented Dual Cassette Systems, which allows them to run four different style PLUs at the same time. This configuration gives them the advantage and flexibility to label with all 12 labels while only using 2 banks and still utilize all their drops and pack bins. 

“For our labeling needs, we have four unique style labels, and each style takes all 3 PLU sizes. We use one Domestic label with 3 PLU’s, Two Export labels with 3 PLU’s each, and one customer-specific label with 3 PLU’s.  We need the ability to run 12 labels for all of our orange varieties and we can do so with only 4 label stocks,” explains Franco Bernardi, Suntreat’s director of Packing Operations. “To label with this many PLU’s at one time, we would need 12 conventional labeling systems, which would take up 50 feet of space on our sizer. We can run the same number of labels in only 10 feet of space. Hurst’s Dual Cassette System gives us the most flexibility with reduced costs because we can also use preprinted labels. We couldn’t be happier with the quality and flexibility of these systems.”

Dual Cassette System from Hurst International that is able to provide four style PLU labels.

“We are the leader in fruit labeling technology and the originator of the patented Print on Demand Versaprint labeling system,” says Ari Lichtenberg, President and CEO of Hurst International. “The innovative system combines technology developed by us to meet the needs of the fruit packaging industry.” The Dual Cassette System essentially is two Print on Demand systems on one bank. It has the ability to use two different style labels at the same time including the Print on Demand and Preprinted or Hybrid. The Hybrid functionality allows for preprinted labels on one cassette and Print on Demand labels on the other cassette. This provides a cost savings advantage because pre-printed labels are less expensive to produce. Furthermore, the system also utilizes Hurst’s patented Direct Thermal Printing technology allowing packers to label up to 63 different graphics at speeds up to 15 fruits per second with the highest effective application rate in the industry. 

"Our Print on Demand system is considered the industry standard because it is efficient and easy to use," added Lichtenberg. "The high application rate of over 95 percent makes cleanup easy, which reduces production costs." Hurst has multiple patents and over 68 Print on Demand systems in operation for several key leaders in the citrus, apple, pear, stone fruit, avocado, pomegranate, and kiwi industries. Hurst prides itself on innovation and customer service propelling them as the technology leaders in the industry. 

Alex Lichtenberg
Hurst International
Tel: (310) 383-8548

Publication date: 8/23/2017


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