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Ambrosus announces p2p quality based marketplace

Ambrosus, one of the world’s most trusted blockchain-based ecosystems for the food supply chain, today announced its peer-to-peer (p2p) marketplace, which will allow food producers and buyers to enter agreements that not only state the price and quantity, but also stipulate food quality using blockchain technology, assured by IoT sensors.
Combining high-tech sensors, blockchain technology and smart contracts, Ambrosus was founded to overcome the current deficiencies and challenges of current global food supply chains and markets. Ambrosus Co-Founder and CEO, Angel Versetti, believes the introduction of The Ambrosus Marketplace will “change the dynamic of global food markets” with farmers and food producers “no longer subject to the control of big buyers and downward pressures on the price of their produce.”
“Today’s quality conscious consumers are better informed and often prepared to pay more for high quality food. However, food producers who do follow ethical, healthy techniques have limited means to prove the quality of their products and get those products in the hands of consumers, not to mention the low prices at which they are forced to sell them. This is where The Ambrosus p2p Marketplace steps in, enabling consumers to choose the high-quality food they are searching for, while creating opportunities for food producers to earn reflective revenues for their produce,” added Versetti.
The p2p Marketplace enables buyers to browse a range of offers from food producers globally. Run on smart contracts, the buyer can track the quality and conditions of food at every stage of production and throughout the transportation process.

Using an escrow mechanism for payment, if the delivered food does not meet the expected quality, payments are instantly reimbursed. As a means to prevent food waste, Ambrosus has introduced the Dynamic Contract Rerouting system. This process means that contracts rejected due to insufficient quality can be cancelled and purchased by another buyer at a lower price. Coupled with reputational points for sellers, the market creates the opportunity for small food producers who consistently receive high points for the quality of their produce to in turn receive higher amounts of money.
“As The Marketplace is entirely open-source, additional versions can be created and adapted anywhere in the world by anyone looking to strengthen local commerce or create transnational marketplaces for quality food,” added Versetti.
Officially partnering with the United Nations 10YFP Sustainable Food Systems Programme, Ambrosus is the first blockchain-based platform to do so. The Programme is responsible for the implementation of the Sustainable Development Goals. Coordinated by the Federal Department of Economic Affairs of Switzerland, the Programme brings together leading initiatives and partnerships, while leveraging resources towards priority activities such as the promotion of sustainability and the reduction of waste in the global food sector.
Angel Versetti said: "We are honoured to be the first blockchain project to be selected as official partner to the United Nations 10YFP Programme. The Sustainable Development Goals is the largest development project in history, and the question of sustainability is one of the most pressing issues for the future of food. Ambrosus is driven by individuals who are dedicated leaders in their field, and this partnership further cements our promise to a safer, sustainable food ecosystem.”
The Ambrosus token sale will take place from September 13, 2017 until October 12, 2017.
For more information:
Alex Sheehan
Tel: +353 87 097 9702

Publication date: 8/18/2017


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