Moxxy Marketing announced that it has launched a website summarizing information presented at its 2017 Produce Packaging Seminar.
The website, producepackagingseminar.com, contains resources, videos and downloadable content on produce packaging law and design that were presented to over 100 people who attended one of the three seminars this spring. The seminar content covered a range of topics including:
- Value-Added Branding Through Packaging
- Proprietary Rights in Packaging Shape and Design
- Competition and Intellectual Property Considerations
- Trademarks and Copyrights: Use and Infringement
- FDA, USDA and Canadian Food Labeling Compliance
- Regulated Terms vs. Unregulated Terms
- Litigation Risks of Unsubstantiated Labels
- Materials Selection to Protect Products & Extend Shelf Life
- Inks and Printing Processes
- Sustainable Packaging
- What's Outside Sells What's Inside
- Maintaining Consistent Brand Look
Produce marketing veterans Karen Nardozza and Terry Feinberg brought together a team of industry professionals to deliver high quality and valuable content to an eager audience in May and June. In addition to Nardozza and Feinberg, speakers included Chris Passarelli (Dickenson, Peatman & Fogarty), Dale Stern (Downey Brand LLP) and Thomas Hoops (Garlock Printing and Converting). Western Growers joined the speakers' companies in sponsoring the presentations. As experts in their fields, the speakers provided packaging tips and advice along with pitfalls to avoid, legal case studies, and real-world examples of award-winning designs.
If you missed attending the Produce Packaging Seminar, don't worry! The presentations were captured on video, which along with supporting documents and other resources, can be found at producepackagingseminar.com. The information is free and available to all who wish to learn more about the complex legal and marketing world of produce packaging.
Contact:
Moxxy Marketing
Karen Nardozza
Tel: 831-222-3935
Terry Feinberg
Tel: 831-222-3934