Exploring the potential of citrus exports to Asia
“We are capable of exporting to China and the Far East, but we have to compare it to the situation in Europe. We’re quite strong in Europe, we sold 9,000 tonnes of Jaffa Orri there, at good prices. We would have to compare this to the Asian possibilities, but we’ll have to see what’ll happen during the Asia Fruit Logistica.” The company also wants to find out if they can sell red and white grapefruit to the Asian market. “It’s our first step in this part of the world.”
Flower Board’s main markets are Europe and North America (Canada and the East Coast of the US). “We also sell dates, avocados, red and white grapefruit, all kinds of clementines and mandarin oranges. We’re very strong in citrus. Additionally, we also sell a bit of celery to the Russian market.”
For more information:
Uzi Kouris
Flower Board
uzikouris@gmail.com
www.fbi.org.il